In June 2009, the AAA Foundation and Western Transportation Institute co-hosted the first annual National Rural Summit on Traffic Safety Culture. The effort resulted in attendee approval of a resolution calling on President Obama to address the fact that more than one million people have been killed in motor vehicle crashes over the past quarter-century. The summit proceedings and the resolution are available online at www.ruraltscsummit.org. Building on this success, the second summit will be held July 11-13, 2010 in Big Sky, Montana. The objective of the first summit was to strive for increased understanding amongst traffic safety researchers, practitioners, and policy makers about the role of traffic safety culture on behavioral factors that increase rural (and national) traffic crash risk; and attitudinal barriers to public and political acceptance of traffic safety interventions. The second summit will take these goals a step further by helping the audience to see the connections between theory and practice. Registration for the Summit will open shortly.