2014 Traffic Safety Culture Index

Since 2006, the AAA Foundation for Traffic Safety has been sponsoring research to better understand traffic safety culture. The Foundation’s long-term term vision is to create a “social climate in which traffic safety is highly valued and rigorously pursued.” In 2008, the AAA Foundation conducted the first Traffic Safety Culture Index, a nationally representative survey, to begin to assess a few key indicators of the degree to which traffic safety is valued and is being pursued.

As in previous years, the survey also highlights some aspects of the current traffic safety culture that might be characterized most appropriately as a culture of indifference, in which drivers effectively demonstrate a “Do as I say, not as I do” attitude. For example, substantial numbers of drivers say that it is completely unacceptable to drive 15 mph over the speed limit on freeways, yet admit having done that in the past month. In past years, findings from the survey were reportable only at the national level. In addition, this year, sampling was expanded to allow for reporting at the state level for 24 states, which cover 80 percent of the U.S. population.